RICKiRICKi approached Specialized with an idea to introduce their new bike, the Diverge, to the world with an unsupported cross-country trek across all terrain. Throughout the 65 day adventure, RICKiRICKi returned photo, video, and blog content. At the end of this journey, RICKiRICKi hosted a milestone afterparty in Specialized's west coast store in Santa Monica.

Core Services: Idea Generation, Creative Copywriting, Video Content, Social Media Content

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