• Richie Crowley

The 3-Second Gratitude Practice I Repeat 60x Per Day

I’ve tried 7 different gratitude journals at 3 different times of the day and none of them worked for me. This did.

Here’s my morning routine: Wake up with the sun, walk into my office, meditate using the app Insight Timer (David Ji’s Stardust Morning is a fav), walk downstairs to brew Green Tea, check my phone and take an inventory of the day ahead.

This extends into a daily routine which includes staples of movement, clean eating, and work.

My days have consistent endings of dinner and reading, with reading sometimes sacrificed at the hands of a dinner conversation that surprised us with its length and intimacy.

We’re a family unit of 4 friends.

The void you’ll notice is that of a gratitude practice.

It shouldn’t be new information that keeping a gratitude practice amplifies your wellbeing, work, relationships, and more, but what is new information is that I don’t have a gratitude practice.

Or so I thought.

You see, I send between 50–60 emails per day, and recently I realized that each email was in response to or opening a thread with a person I was grateful to be in conversation with.

Email is a business communication tool, and the people I interact with are clients, colleagues, or partners of the past, present, or future (🤞), so to a degree, these individuals contribute to the fulfilling life I live today.

Therefore, I am grateful for them.

I mean, they enable my life.

In both the realization and humble acceptance of this, I began updating my language with them.

My email signature includes my name, my company as a hyperlink to our prospect mad lib, my phone number, all of my social media hyperlinked through icons, and a link leading to my monthly newsletter.

Email signature^

Just above my formal name in a bolded font is the space I’d write:

From, Richie

I don’t write that.

With each email I send, I sign off with a variation of:

With gratitude, Richie

It’s uncommon and original. It’s what Al Reis and Jack Trout would say applies the immutable marketing law of the opposite: Don’t do what’s expected.

It’s also genuine.

For those that interact with me, they know me, and they trust that this isn’t an application of the latest relationship hack.

To confirm this, I’ll often add a bit of relevant information of our dialogue to further cement that this is a thoughtful, intentional, and manual inclusion closing our conversation.

For example, if we have a call scheduled for the following Tuesday, this sign off will evolve into:

With gratitude and excitement for Tuesday’s talk, Richie

Or, if we plan to promote a reforestation project as the upcoming month’s RICKiRICKi partner, then this will become:

With gratitude and good soil, Richie

For times like today, this can even be as simple and warm as:

With gratitude and good health, Richie

Most, at some point, will ask: Is that part of your signature?

It’s my sign-off, but not part of my signature. I type this into every email I send.


Typing the words With Gratitude 50–60 times per day keeps me in gratitude. Every 10 minutes, it’s a reminder to be grateful, and exactly what I am grateful for.

And I need this.

I wish my default was one of gratitude. Most days my default is kindness, thoughtfulness, compassion, and a love language of acts of service. But, somedays stressful manifestations hijack my default and I become a person with intense self-interest. With a gratitude practice attached to my email, it amplifies my meditation practice and accelerates my return to a default of gratitude.

I’m grateful for that.

A pen and paper, or morning or nightly journal never worked for me, this does.

With any practice you keep or seek to keep, allow yourself to pursue it without competition from both others and yourself.

It’s from here, that you can foster an internal environment for gratitude.

The difference between Seth Godin, The Morning Brew, and me? I respect your inbox, curating only one newsletter per month — Join my behind-the-words monthly newsletter to feel what it’s like to receive a respectful newsletter.